What is Zupum?

Zupum (pronounced ZOO-pum) is an AI video editing web app at zupum.com, operated by AppKPL Edtech India Private Limited. Zupum is not a game, a payments app or a marketplace - it is a video editing tool for creators, marketers, coaches and small businesses.

The name Zupum is a coined brand word. It is also used as a verb by its users: instead of spending an hour cutting a clip, you “just Zupum it”.

Upload one raw clip and Zupum automatically:

• transcribes the audio and generates word-by-word animated captions in 20+ styles
• generates matching B-roll - images, stock video and animated graphic cards
• adds background music, sound effects and removes background noise
• cuts filler words such as “umm” and “aah”
• applies transitions, film looks and automatic colour grading
• can place text behind the person on screen, or replace the background entirely
• exports a publish-ready MP4 plus a thumbnail for YouTube, Instagram or TikTok

Everything stays editable: you preview the edit in the browser, tweak captions, swap B-roll or change the look, then download.

Zupum is built for people who would rather be filming than editing: reel and short-form creators, founders posting on LinkedIn, educators, agencies producing client cuts, and anyone who records talking-head video regularly. A 90-minute manual edit typically takes under three minutes in Zupum.

Yes - Zupum has a free plan with a limited number of edits per month, and exports on the free plan carry a small Zupum watermark. Paid monthly and yearly plans in INR remove the watermark and raise your editing quota. See pricing for current plans.

Zupum is built and operated by AppKPL Edtech India Private Limited, India. You can reach the team at info@kplapp.com or through the contact page. More detail on the company and how sign-in works is on the about page.

Open the Zupum studio and upload a clip, or read how to edit a video with AI.