AI editor for Instagram reels
AI editor for Instagram reels, built around the first three seconds
Zupum is an AI editor for Instagram reels. Upload the clip you filmed on your phone and the AI produces a vertical reel with a hook, karaoke captions, cutaways, music and grading - ready to upload.
Tuned for how Instagram is watched
Sound off, thumb hovering, three seconds to earn attention. Zupum front-loads the hook, keeps captions legible at phone size and cuts often enough to hold the scroll.
- Hook text placed behind the presenter using subject cutout
- Word-by-word captions readable with the sound muted
- Cutaways sized full-screen, top-half or bottom-half of the frame
- Music and sound design mixed under speech automatically
- Colour grades that survive Instagram's compression
- Auto thumbnail for the reel cover
Reels, stories and shorts from one clip
The same vertical export works for Reels, YouTube Shorts and stories, so a single upload feeds every short-form surface you post to.
Fast enough for daily posting
Review the AI's edit, fix what you would have done differently and export. Most reels are finished in a few minutes on a phone or laptop browser.
Edit an Instagram reel
Open the Zupum studio and upload a vertical clip.