AI reel editor
AI reel editor for creators who shoot more than they edit
Zupum is an AI reel editor built for vertical short-form. Upload the raw clip you shot on your phone and the AI turns it into a finished reel with hooks, captions, cutaways and music.
Reel-first editing decisions
Short-form has its own grammar: a hook in the first second, captions that hold attention, cutaways every few beats. Zupum applies that grammar automatically instead of leaving you to guess.
- Behind-the-person hook text that sits between you and the background
- Word-by-word karaoke captions in 40+ creator styles
- Half-screen and full-screen B-roll that shifts your footage to fit
- Punchy transitions, whooshes and risers on the cut points
- Colour grades that read well on a phone screen
- Vertical-safe export with no watermark on paid plans
One clip, a week of reels
Record once, cut multiple angles of the same message and let the AI style each one differently. Agencies use it to turn a single interview into a content calendar.
Quick edits, not deep timelines
Tap a caption to drag it up or down, regenerate a cutaway with a prompt, or swap the music. Reviewing an AI reel edit takes minutes, not an evening.
Edit your first reel
Open the Zupum studio and upload a vertical clip up to about two minutes.