AI video editor for Instagram Reels
AI video editor for Instagram Reels, built around the first three seconds
Instagram gives you about three seconds and no sound. Zupum edits your raw clip into a vertical reel with a front-loaded hook, muted-readable captions, cutaways and a mixed soundtrack - ready to upload.
Tuned for how Instagram actually gets watched
Sound off, thumb hovering, three seconds to earn attention. Zupum puts the hook first, keeps captions legible at phone size and cuts often enough to hold the scroll.
- Hook text composited behind the presenter with subject cutout
- Word-by-word captions designed to be read with sound muted
- Cutaways sized full-screen, top-half or bottom-half of the frame
- Music and sound design ducked automatically under speech
- Colour grades that hold up through Instagram's compression
- Auto reel cover thumbnail
Reels, stories and Shorts from one upload
The same vertical export fits Reels, stories and YouTube Shorts, so one edit covers every short-form surface you post to.
Fast enough for daily reels
Review the AI's edit, change what you would have done differently and export. Most reels are finished in a few minutes in a laptop or phone browser.
Edit your next reel
Open the Zupum studio and upload a vertical clip.
